The National Association of Funeral Directors’ Code of Practice sets out the high standards of service that bereaved families can expect when dealing with a NAFD member, including key requirements relating to the funeral director’s professional conduct.

Members of the Association are bound by this robust Code which is strictly monitored by a team of Standards and Quality Managers to ensure compliance.

This Code is founded on the following eleven mandatory principles. Any failure to operate in accordance with these principles will constitute a breach of this Code.

Members must:

• Act in the best interests of each client, and prospective client.
• Provide the best possible level of care to bereaved people, keeping in mind the specific needs of each client and family.
• Respect and maintain the dignity of deceased people in your care at all times.
• Act transparently, with honesty and integrity.
• Provide clients will full and fair information about services, products and associated prices.
• Behave in a way that promotes and maintains public trust in their business, the funeral directing profession and related industries.
• Comply with all legal and regulatory obligations and deal with their regulators in an open, timely and cooperative manner.
• Run their business effectively and in accordance with proper governance and sound risk management principles.
• Run their business in a way that encourages equality of opportunity and respect for diversity.
• Run their business in a way that encourages a culture that values and welcomes both negative and positive feedback as a way of putting things right and continuously improving service; and
• Conduct appropriate due diligence in relation to all third-party contractual relationships that have the potential to negatively impact clients

As a member of the NAFD we also have to abide by the Funeral Promise